lures

[lure.n.01] as in: qualities that attract by seeming to promise some kind of reward

[bait.n.01] as in: anything that serves as an enticement

[bait.n.02] as in: something used to lure fish or other animals into danger so they can be trapped or killed

[entice.v.01] as in: provoke someone to do something through (often false or exaggerated) promises or persuasion

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