gimmick

Words with a similar base: gimmick

'gimmick'

[catch.n.01] as in: a drawback or difficulty that is not readily evident

Examples:
it sounds good but what's the catch?

'gimmick'

[doodad.n.01] as in: something unspecified whose name is either forgotten or not known

Examples:
she eased the ball-shaped doodad back into its socket
there may be some great new gizmo around the corner that you will want to use

'gimmick'

[device.n.03] as in: any clever maneuver

Examples:
he would stoop to any device to win a point
it was a great sales gimmick
a cheap promotions gimmick for greedy businessmen

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